This has been happening for years in pro sports. Why is anyone surprised?
It's just golf's turn now:
1. Bobby Hull gets lured to play for the Winnepeg Jets of the upstart "WHL" in 1972.
2. Doug Flutie and Hershel Walker get lured by some real estate developer to the New Jersey Generals of the upstart "USFL" in 1984 or 5.
3. I am not well-versed in the ABA, but I think Julius Irving did the same thing in the 70's.
4. Pele, Carlos Alberto, Giorgio Canaglia, Frans Beckenbauer and others get lured to the upstart US pro soccer league in the mid-1970's.
(Footnote: my younger brother was a ball boy for the New York Cosmos when they played at Yankee Stadium.)
What do they ALL have in common? They failed due to lack of fan interest.
This Saudi golf thing is no different.
Dumb money always chases incumbent successes.
In the end, the market always wins.