It's remarkable how much attention we're paying to a televised sport that most of us apparently never watch, "except maybe for the majors". Most stops, even on a Sunday, with one always pampered vanilla flavoured tour pro trading mid irons and lag putts with another, is like watching paint dry for 'excitement' -- except worse because at least paint drying doesn't have try-hard announcers constantly peddling banal narratives at me. If it wasn't for the fact that many American CEOs are middle aged white men who love to play golf and to mingle and play pro-ams with the greats of the game, and so funnel undue amounts of their marketing budgets into
making that happen sponsoring tournaments, there'd hardly even be any televised golf to watch in the first place (which hardly anyone is watching anyway, in any event); Sunday afternoons would just as easily be filled with figure skating, Rangers games, curling and equestrian show jumping instead. Which is to say: PM, Rory, the 18th ranked golfer in the world, Brooks and Bryson, numbers 24 to 155 in the race to the Fed Ex Cup standings -- they all should be thanking their lucky stars, and God, and Tiger Woods to be earning the kind of money that they already do, and thanking too compliant corporate boards for signing off on the folly of CEO golf-related spending. And the PGA Tour should in turn stop pretending they came into being along with the Ten Commandments as a gift to human kind, and admit they're just a greedy little corporation like every other, except for their great good luck in having a near monopoly to peddle a product beloved by fellow CEOs.