Anodyne: adjectiveónot likely to provoke dissent or offense; inoffensive, often deliberately so.
A friend and I have been batting around the idea that anodyne-ness is a pervasive soul crushing daily issue in todays world.
Money is absolutely a factor in this. Developing or producing new things costs more than ever. The margins are thin. Appealing to masses is, frankly, profitable. But in the fight to appeal to as large a swath of consumers as possible, things (be it golf courses, food, music, whatever) we are inundated with decisions made not to offend.
Combining these decisions with seemingly unlimited power to know about things before you experience them, journeys arenít so much ones of discovery, but rather ones of confirmation. In effect, it feels like we are being given the good stuff by an algorithm and then the internet confirms the algorithm via ratings, reviews, influencers, social media, etc, et al.
I am very much looking forward to whatever I may find in Scotland next year that borders on new, quirky, and sublime and flies in the face of conventional application. Hopefully I can resist the temptation to figure it all out before I get there.