I hope that the LIV coverage is a wake-up call to the PGAT that causes them to rethink their current coverage and improve. They have to do something to stem the dropping viewership as the golf audience audience ages out. All I care about is enjoyable golf watching. Iíll stay out of the PGAT-LIV mud slinging contest.
It's not going to. The Tour just negotiated a huge TV deal, so to PAY for that TV deal, networks have to have approximately 57 minutes of advertising per 60 minutes of coverage
It's not up to the PGA Tour at this point, really, unless they want to refund some of the money on their deal, in which case they won't have the money they've promised to players for the Elevated Events and such.
Of course the LIV "broadcasts" are betterÖ they have for all intents here an unlimited amount of money, so they can broadcast things without commercials. For now.