Not having seen this yesterday, I watched the beginning of today's telecast with great interest.
Reed is being honest when he says that the volunteer told he the ball didn't bounce. And I think it is quite possible that AFTER he proceeded under the Rules and moved the ball, it dawned on Reed that the extra scrutiny that he is under would come into play, and so it called an official over to confirm that what he had already done was correct. Which the official did, though by the time he got there, Reed had not only moved the ball, but had also poked his finger in the ground where he had put a tee.
That said, Faldo, Baker-Finch, Nobilo, and Pepper were unanimous and had no doubt that Reed had behaved suspiciously. All four basically said that the ethic on Tour is that you call somebody over to look at it BEFORE you touch the golf ball. Could be an official, could be a fellow competitor, but somebody needs to look at that ball before you touch it. Rules aside, that's the way the game is played.
I could actually feel sorry for Reed for getting roasted in a situation where he apparently followed at least the letter of the law, if not the spirit. But Reed is well past that point as a person, and probably will never find his way back to where he gets ANY benefit of the doubt. I don't think that's unfair; he's a serial offender, with character issues that go all the way back to at least his early college days at UGA. No matter what happened yesterday, Reed has to live with that.