This discussion group is best enjoyed using Google Chrome, Firefox or Safari.
He highlighted that Scottish clubs had been losing roughly 5,000 full members every year in the last 10 years. He warned that the consequence of not doing anything to try and address that situation was an average annual subscription of £478 rising by 34 per cent in five years’ time and to be 84 per cent higher in 10 years’ time. “That is a fairly challenging prognosis in any walk of life,” he said.
One of many illuminating graphics Darling, the CEO of Vianet Group, a strategic insight and cloud based technology business, used to get his message across highlighted golf’s demographic being its biggest problem. Over 55s make up more than 100,000 of golf club members whereas 24 and unders provide just more than 10,000.
He also pointed out that it used to take 20 rounds per year in 2007 for someone to justify their subscription fee and now it is 40. He revealed, too, that only 47 per cent of members submit enough cards (three) to retain a handicap while just 53 per cent play in a formal competition. Having too many courses is one of the game’s problems. “We can’t sustain 600 clubs in 10 years’ time,” he warned.
Darling’s strongest message, though, about what needs to change more than anything was about getting more women into the game. That is based on the fact that women currently make up less than 14 per cent of membership in Scotland. “There is going to have to be a fundamental re-think,” he said. “We need to think very clearly about the future and how we get women in. It is a big opportunity if we accept this to be the case. Some clubs are not welcoming to women and children - that is a fundamental issue.
JonIt is rather self evident that the solution and implementation of a plan must come from individual clubs. You don't honestly expect an outside agency to solve the problem(s) at £11.50 per member...do you? The bottom line is in the go-go years too many courses were built. Sustaining this imaginary level of growth was never in the cards. So it is dog eat eat dog these days as nobody has a solution which will save 100% of courses. It is down to each membership to best figure out how they will move forward or if they will move forward. Sure, it is worthwhile for these types of gatherings, but one shouldn't expect salvation, just info. Ciao
I'm sure some of you read the proposal before Blane Dodds resigned.We couldn't find a club in East Lothian that was willing to support it but our worry (club pals round a table) was that SG members in other parts of the country may be in a worse state than us, with nothing to lose, and would say "yes".The jump in fees was not necessarily the concern but more so the lack of clarity on what would happen with the money. It all seemed to be smoke and mirrors, with the only conclusion we could come up with being a data gathering exercise by creating the centralised system. With the data then farmed out to fund Scottish Golf?Any clubs saying "no" would effectively be ostracised by Scottish Golf and their home members would cease to have recognised handicaps. Nice.
Golf needs to sell itself as the perfect activity for a healthy middle and old age.
Quote from: Duncan Cheslett on December 03, 2017, 01:01:59 AMGolf needs to sell itself as the perfect activity for a healthy middle and old age. Agree 100%. Can't understand why none of the governing bodies seem to though?There is already a deal of information about this, but dont bother looking on offical golf websites for it.