Interesting. I'm thinking of a fall trip to the area and was considering CVR.
From
www.cvrgolf.comMarch 11, 2006
Since the acquisition of Wyndham International by The Blackstone Group in August of last year, Carmel Valley Ranch has been the focus of much attention by the LXR management team. Every part of the resort and club is being evaluated to better understand the challenges and opportunities that exist at The Ranch. There is wide spread belief among the LXR team that Carmel Valley Ranch can reestablish its reputation as the premier resort and club in the Monterey Peninsula. We will share with you all the changes proposed for Carmel Valley Ranch in the future, but we would like to focus in on what opportunities we feel exist at The Club.
Back in January, the Advisory Committee met with members of the LXR team assembled to evaluate the club membership program in its entirety. Members of the committee openly expressed their desire to see the club return to its once prestigious position and offered us many suggestions as to what necessary improvements must be made in dining, recreations, and guest service levels. Overall, it was a very positive discussion that allowed the LXR team to better understand where the focus must be to improve the club membership experience.
In turn, the LXR team agreed with many of the opinions and suggestions and is in the process of creating an extensive recommendations report that will include:
* Recommendations on the membership categories and options
* Recommendations on the number of memberships offered
* Recommendations on the reduction of the sell list
* Recommendations on improvements necessary to the club and associated facilities.
LXR has employed the services of Dennis Hillier with Greenberg Traurig Law Offices to assist us with the recommendation report. Dennis’ specializes in the development of club membership programs and has worked on numerous membership programs to include The Preserve, Tehama, Pasadera and Cordevalle clubs. Much of the information we are using to understand the demand for club memberships in the market and what programs are necessary to make a club attractive to potential members is being pulled from Dennis’ experience with these clubs.
We have also been in contact with Gene Bates of Bates Golf Design Group to evaluate the golf course with specific emphasis on the existing drainage, and irrigation systems. Gene has worked with Fred Couples on a number of designs including San Juan Oaks. A recommendations report from Gene is forthcoming on what improvements should be made.
The LXR team is committed to returning Carmel Valley Ranch to the destination resort and private club it once was. The membership has also provided valuable insight to the challenges that exist and the terrific opportunities to reinvigorate the club experience. We look forward to providing you the details of the recommendations on the club membership program and the improvements and enhancements the resort will undertake in the coming months.