Phil,
TV puts on programs that they feel will attract a high number of viewers, ergo, advertising dollars.
They rarely go after a unique, extremely narrow segment of the market.
As David Suskind said, "there are no bad programs, only bad audiences" And, he was right.
If the network's experience and marketing studies felt that "The Battle of the Bridges" wouldn't attract viewers, it wouldn't get on the air.
If the network's experience and marketing studies felt that
The Met Open would attract viewers, it would get on the air.
The Masters has remained unique to all of golf and TV because it's a rare case of the object of the telecast, controlling the telecast, rather than the network and the producers.
That's why I gave "The Making of the Masters" to the Father Malloy, the President of Notre Dame. And, I've been searching for another hard cover to give to Father Jenkins, the new President of Notre Dame.
If anyone has a "new" hard copy, I'd be interested in purchasing it. Thanks.