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Jonathan Cummings

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Senior PGA - Oct
« on: August 09, 2010, 08:36:32 PM »
The Tour just announced that the Senior PGA held at TPC Potomac 4-10 Oct will be free to the general public.  Is this a trend?  Is it a marketing strategy?  Is it a response to the economic times?  Will this be more widespread?  JC

Ronald Montesano

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Re: Senior PGA - Oct
« Reply #1 on: August 09, 2010, 08:42:16 PM »
I think that you mean the Senior TPC, not the Senior PGA.  The latter is usually held in rainy May weather, whereas who knows about MD in the Fall.
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Ronald Montesano

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Re: Senior PGA - Oct
« Reply #2 on: August 09, 2010, 08:44:04 PM »
Now, back to your question...the obvious answer from my keyboard parallels free magazines...give the content away and charge the advertisers.  Actually, better parallel would be supermarket loss leaders:  get people in the door and they'll probably buy more stuff.  In this case, if you get them on the course, they might just fork over some more money for ingestibles, souvenirs and what not.
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Jonathan Cummings

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Re: Senior PGA - Oct
« Reply #3 on: August 10, 2010, 07:00:35 AM »
Sorry Ron, it IS the Senior PGA.


FOR IMMEDIATE RELEASE:
August 9, 2010


Constellation Energy, Golf Galaxy, Telos Corporation and OMNITEC Solutions, Inc. to provide all spectators complimentary grounds tickets to 2010 Senior Players Championship

Event is first modern major championship to offer complimentary admission


Potomac, MD (August 9, 2010) - The 2010 Constellation Energy Senior Players Championship today announced that through the support of several corporate sponsors, complimentary tickets to the tournament grounds will be provided to all spectators for the 2010 event.  The Champions Tour’s final major championship of 2010 is scheduled for October 5-10 at newly renovated TPC Potomac at Avenel Farm in Potomac, MD.  This is the first modern major championship on any of the U.S. professional golf tours to offer complimentary admission to the tournament grounds all week for every fan.

In addition to the on-going support from Constellation Energy, the event’s title sponsor, Golf Galaxy (Friday’s Second Round), the Telos Corporation (Saturday’s Third Round) and OMNITEC Solutions, Inc. (Sunday’s Final Round) have all stepped up to sponsor the complimentary admission program for one Championship Round during the 72-hole event.  Each sponsor will receive on-site exposure including signage and video board content.  While tournament officials are continuing their efforts to secure a fourth sponsor for Thursday’s round, they are committed to offering complimentary grounds tickets to spectators all week long, including the Practice Round on Tuesday and the Accenture Championship Pro-Am on Wednesday.   
 
“This year’s Constellation Energy Senior Players Championship brings with it a patriotic theme and will honor our nation’s military as the event moves to our nation’s capital.  What better way to enhance this celebration than to provide complimentary grounds admission to all spectators,” said tournament Executive Director Steve Schoenfeld.  “We are working diligently to find a fourth sponsor to step up to support the complimentary grounds admission program to all spectators for Thursday.”

“We’re excited that this special promotion will allow golf fans in the DC area to be treated to the very best the Champions Tour has to offer at this year's Constellation Energy Senior Players Championship,” said Mike Stevens, Champions Tour president.  “Similar type promotions had been done at other Champions Tour events and have been met with tremendous success in increasing attendance, raising awareness of the Champions Tour and positively impacting the tournament's charitable contribution.”

For spectators who are interested in a hospitality experience at the Championship, individual tickets to two venues are now on sale.  The AREVA Championship Club offers an open-air tented facility overlooking the 16th green and 17th tee with table as well as tip-down tiered seating.  An upgraded menu and full bar are available for additional purchase.   A Thursday-Sunday pass to the AREVA Championship Club is $75.  A Thursday-Sunday pass to the TPC Potomac Clubhouse is available for $125 where spectators can enjoy an exceptional buffet and full bar for additional purchase as they watch the action unfold from the patio overlooking the 18th green.

To date, players that have committed to compete in the Championship include Defending Champion Jay Haas, World Golf Hall of Fame members Tom Watson, Nick Price and Hale Irwin, as well as major champions Jeff Sluman and Craig Stadler.  This year’s site, TPC Potomac at Avenel Farm, which hosted a PGA TOUR event from 1987 2004 and 2006, was recently named No. 12 on Golfweek’s list of the “Best New Courses for 2009.”  Current Champions Tour players who won PGA TOUR events at TPC Potomac at Avenel Farm include World Golf Hall of Fame member Tom Kite (1987), Morris Hatalsky (1988), Gil Morgan (1990) Bill Glasson (1992).

Ronald Montesano

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Re: Senior PGA - Oct
« Reply #4 on: August 10, 2010, 07:26:37 AM »
Jonathan,

See my personal message.

Ron M.
Coming in August 2023
~Manakiki
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~OSU Grey
~NCR South
~Springfield
~Columbus
~Lake Forest (OH)
~Sleepy Hollow (OH)

Jim_Kennedy

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Re: Senior PGA - Oct
« Reply #5 on: August 10, 2010, 08:01:42 AM »
JC,
The Senior's started doing this earlier in the year.

The PGA event in Cromwell had a "Free Friday" this year.

It's a great way to get the family out together and not break the bank.

Beats taking 'em out to the ballpark, unless it's the minors. 

 
"I never beat a well man in my life" - Harry Vardon

Jonathan Cummings

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Re: Senior PGA - Oct
« Reply #6 on: August 10, 2010, 06:01:31 PM »
Ron's right - the Senior PGA was held in May in Colo.  This Oct event is a senior champ event - TPC as Ron says.  JC

Jeff_Brauer

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Re: Senior PGA - Oct
« Reply #7 on: August 10, 2010, 06:29:52 PM »
Not many know where or when or what it is....sounds more like the Senior Moment PGA
Jeff Brauer, ASGCA Director of Outreach

Jonathan Cummings

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Re: Senior PGA - Oct
« Reply #8 on: August 10, 2010, 07:41:13 PM »
Jeff - LOL!

Matt_Ward

Re: Senior PGA - Oct
« Reply #9 on: August 11, 2010, 11:00:27 AM »
Jonathan:

Frankly it's long overdue.

If you want to encourage people then free is the way to go.

Many people are put off with the existing situation and when you need to take a full family the expenses can get out of control very quickly.

Golf is not an e-z spectator sport because one has to constantly move to other locations on the course unless you stay fixated to one or two areas.

The LPGA would be smart to follow course -- at least with a "free Friday" concept to get people to attend.

One final thing -- when you have an event in October you buck up against football -- good call on their part to get their audience there.

Jason Topp

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Re: Senior PGA - Oct
« Reply #10 on: August 11, 2010, 04:45:49 PM »
It seems to have worked pretty well for the Twin Cities event the last couple of years. 

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